After a one-year break, cyber-Wear returned to PSI 2026 in Düsseldorf with a clear ambition: not just to exhibit, but to make tangible what haptic brand communication stands for today. Under the guiding theme “2026 is the Year of The Hap,” and with an official world record attempt at its core, the trade fair presence became a multisensory experience – inspired by the award-winning OMR concept and consistently reimagined for the promotional products industry.
The entire presence represented one hundred percent haptics, merchandising, corporate fashion, and brand experience. Across several connected areas, it became clear how brands can be emotionally anchored through touch, materiality, and design. The Hap was not just a topic, but physically tangible – as a mindset and as an experience.
A World Record as a Collective Project
At the center was the official world record attempt, carried out live on the exhibition floor. What began as an ambitious goal evolved into a collective statement by the industry. The record was achieved – and far exceeded. The area became a visible symbol of diversity, unity, and the power of shared ideas.
PSI TV – Content at the Heart of the Show
PSI TV was hosted directly in front of the cyber-Wear Lounge. The studio ran throughout the entire trade fair, bringing the voices, opinions, and perspectives of the industry to the stage. Conversations, insights, and discussions once again made PSI TV the content hub of the show – driven by people, not scripts.
The Hap Collection & Product Innovations
With The Hap Collection, cyber-Wear presented product innovations designed consistently around haptic impact. Accompanied by the “Hapticologist” branding, the presentation demonstrated how deeply brands can resonate through material, surface, and weight – beyond classic promotional items.
The presence was complemented by personal encounters: a shuttle service for clients and colleagues, spontaneously taken over by Key Account Manager Stefan, as well as high-quality catering that invited daily exchange. A shared cooking class on the evening before the show had already strengthened team spirit.
cyber-Wear’s appearance at PSI 2026 was more than a presence. It was a statement – for haptics, for community, and for an industry ready for the next chapter.
