“The promotional products industry no longer exists.” With this deliberately provocative statement, cyber-Wear is launching a new recruitment campaign and makes it clear right from the headline of the latest issue of WA Werbeartikel Nachrichten: this isn’t just about job vacancies. It’s about a new image and the challenges facing an entire industry.

Across five editorially designed pages, cyber-Wear demonstrates just how much the world of promotional products has changed. Traditional product suppliers have evolved into international specialists in brand experience, global merchandise programmes, digital platforms, AI-powered processes and worldwide supply chains. This is a reality that is often still under-recognised outside the industry.

This is precisely where the campaign comes in. It doesn’t focus on pens, catalogues and promotional giveaways, but on designers, developers, AI specialists, supply chain professionals, strategists, compliance experts and logistics teams who work together to bring international brands to life in over 50 countries.

The application process is also being reimagined. Under the slogan “The Fast Track is Open”, interested candidates can get in touch directly via their mobile in just 15 minutes, without a lengthy cover letter and without the usual application hurdles. The focus is not on the perfect CV, but on the person behind it who wants to help shape the industry.

The campaign is therefore more than just recruitment. It is a statement about an industry in transition: more modern, more international, more digital and more relevant than many realise.

Or, as the campaign itself puts it: “The advertising materials industry no longer exists. At least not in the way most people think it does.”

Apply now…