Following an intensive development phase, numerous technical coordination processes, and an exceptionally complex product implementation, the time has finally come: the new “Little ICE Flitzer” is now available exclusively through the official DB merchandise shop, bahnshop.de.
The innovative children’s ride-on vehicle expands the popular brand world of “Der kleine ICE & Friends” and is one of the most ambitious Family & Kids products ever developed within the Bahnshop environment.
The new ICE Flitzer combines:
• an emotional brand world
• playful mobility
• modern product design
• high safety standards
• a European production and quality infrastructure
The result is a completely independently developed riding experience for children aged two and above, featuring numerous technical and functional details, including:
• 360° swivel wheels
• intuitive steering
• ultra-quiet indoor and outdoor wheels
• integrated luggage and secret compartment
• trailer coupling
• space for two children to ride at the same time
One of the key challenges was combining play value, safety, sophisticated design, and consistent brand implementation within the world of “Der kleine ICE.”
“The Little ICE Flitzer was anything but a traditional merchandise item. The project was much closer to a complete product development process, involving a large number of stakeholders, technical requirements, and extremely high quality standards,” explains Simon Merkel, Account Director at cyber-Wear Heidelberg GmbH.
The production and certification processes also placed considerable demands on everyone involved. The ICE Flitzer is manufactured in Europe and delivered with TÜV certification.
At the same time, the project demonstrates just how fundamentally modern merchandising is changing: away from traditional promotional products and toward standalone branded products with emotional relevance and a lasting user experience.
“Especially in the Family & Kids segment, we are seeing incredibly strong emotional touchpoints emerge between brands, experiences, and everyday life. This is precisely where we see the future of modern brand experience,” adds Steven Baumgaertner, CEO of cyber-Wear Heidelberg GmbH.
The production and certification processes presented significant challenges for all parties involved. The development and production of the Little ICE Flitzer were led and closely supported by DB Fernverkehr. Together with the participating partners, the objective was to meet the highest standards in terms of safety, functionality, design quality, and brand integrity.
The ICE Flitzer is manufactured in Europe and delivered with TÜV certification.
The Little ICE Flitzer is now available exclusively at: bahnshop.de – The Little ICE Flitzer
