25 Years at cyber-Wear
In November 2000 – a quarter of a century ago – Tanja began her journey at cyber-Wear. Back then, there were no smartphones or social media, Google was only two years old, and most people still dialed into the internet with a noisy modem. Since then, the world – and our company – has changed […]
MoPA Wins the German Excellence Award 2026
cyber-Wear honored once again – this time for outstanding service innovation! We are delighted to announce that our project MoPA – Museum of Promotional Articles – is among the winners of the German Excellence Award 2026 in the category Service Processes & Solutions. This award recognizes projects that redefine standards – and that’s exactly what […]
Powerful Messages, Lovingly Packaged
For our client TÜV Rheinland, we created a special Christmas campaign designed to spark emotions and leave a lasting impression. With plenty of creativity and a keen eye for impactful details, we developed promotional items that bring joy while making brand values tangible. Whether it’s a crunchy treat, a sweet surprise, or a practical everyday […]
Your Slot at PSI TV 2026 – Last Chance to Book!
Time is running out: if you still want to be part of PSI TV 2026, now is the time to act. The final booking deadline is November 15, 2025 – and many of the coveted broadcast slots are already taken. In January 2026, the official TV format of the PSI trade show enters its fourth […]
T-ROC Lifestyle Collection 2025
Mission complete. After intense weeks of design fine-tuning, final product development, and an incredibly tight schedule, it’s done: The T-ROC Lifestyle Collection 2025 has landed – right on time for the official launch of the new T-Roc this October. The result? A collection that stands out. Bold colors, clean lines, smart attitude. From hoodies to […]
The New Audi Bear – A Cuddly Brand Ambassador
Created with great attention to detail and in close collaboration with Audi, the new Audi Bear has arrived. This premium plush toy combines design, quality, and emotion in a truly special way – perfectly embodying the values of the Audi brand. At first glance, the Audi Bear impresses with its modern, friendly look. The soft […]
From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group
In the upcoming episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, we’re heading north to Sweden to meet one of Europe’s most remarkable entrepreneurs: Torsten Jansson, Founder and CEO of New Wave Group. Under the title “Building the Long Game – Inside New Wave Group with Torsten Jansson”, hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff […]
cyber Field Mission: Agritechnica 2025
The countdown is on – Agritechnica in Hanover is just around the corner, and we’re right in the middle of it! For our customer CNH Industrial, we’re taking on a real power mission: three brands, three shops, one strong cyber team. Rebecca, Stefan, Michael and Pierre are ready to go, bringing the brand shops of […]
Haptical Pulse of Creativity
Brilliant news from our Creative Lab: we’ve been honored with the German Marketing Award 2025 — twice over! MoPA – Museum of Promotional Articles and The Hapticologist – The Center of Seven Senses impressed the jury and prevailed against 164 agencies and 215 submissions. Two projects, two visions, one shared idea: design as the language […]
PSI TV 2026 – Most Slots Are Already Taken! Book Yours Now!
The response in the first booking weeks has been huge – many exhibitors have already secured their spot on PSI TV 2026. With 20-minute broadcast slots, a professional studio right at the trade show, and strong digital reach, PSI TV will once again be one of the key communication formats next year. Is your company […]