BeachCup 2025: Sport, community, and lived responsibility
This year’s BeachCup in Ketsch impressively demonstrated the energy, solidarity, and commitment that lies within the European promotional products industry. What originally began as a sports-themed summer festival has since evolved into an industry-wide flagship event. BeachCup 2025 set new standards in terms of sports, organization, and interpersonal skills. In midsummer temperatures of 36 degrees […]
Ready. Set. BeachCup!
Summer, sand, and sportsmanship – the Cybergroup BeachCup 2025 is just around the corner, and with it comes not only excitement on the court, but also a real merch highlight: the exclusive BeachCup set. One look is enough and you know what it’s all about: action, energy, and plenty of team spirit. The set includes […]
Cybergroup BeachCup 2025 – We’re ready for sand, play, and style
Summer is just around the corner, and at Cybergroup, anticipation for the legendary BeachCup 2025 is growing with every training session. Since spring, our two teams have been training regularly on the beach volleyball courts in Wiesloch, getting not only the ball rolling but also the team spirit rolling. After work, we dig, dunk, and […]
The Hapticologist VIP Box for true sensual influencers.
It was the secret star of the OMR. Now it’s available exclusively to selected customers and partners: The strictly limited VIP Box from The Hapticologist. A multisensory unboxing experience that shows how brand messages not only resonate, but also get under your skin. Urban jungle meets design statement:Black. Khaki. White. Gold. Bronze. The box combines […]
The Masterclass Redefining Brand Management
How do you create lasting brand loyalty? How does a product become an experience that appeals to all the senses? The “More Sense for Stronger Brands” masterclass at the OMR Festival 2025 provides answers that inspire and encourage rethinking. Olaf G. Hartmann, a leading expert in multisensory marketing, and Steven Baumgärtner, CEO of cyber-Wear, will […]
The Hapticologist makes a statement
Two days full of energy, emotion, and experiences are behind us – two days in which we, as cyber-Wear, together with ten fantastic partners, demonstrated what promotional products can really do. As part of “The Hapticologist – The Center of Seven Senses,” we used OMR 2025 to send a strong signal for the future of […]
The Hapticologist Collection – Brands You Can Feel
Advertising that lasts must be felt! The exclusive collection by The Hapticologist shows how tactile promotional products seamlessly integrate brands into people’s daily lives. From premium pens and custom mugs to stylish corporate fashion – every item tells a story that comes alive through touch. Whether it’s a bag carried through the city every day, […]
The Power Partnership Behind The Hapticologist
Eight Leading Suppliers, Three Creative Agencies, One Vision – Redefining Haptic Advertising Innovation is born through collaboration – and that’s exactly what makes The Hapticologist so special. Eight of the leading manufacturers in the promotional products industry (Halfar, Kalfany Süße Werbung, Karl Knauer, Mahlwerck, mbw, Prodir, Toppoint, and uma) and three visionary agencies (cyber-Wear, Global […]
A multisensory highlight at the OMR Festival 2025
Haptic experiences meet creative brand staging – The Hapticologist is revolutionizing the world of promotional products and setting new standards for lasting branding. On May 6th and 7th, Hamburg will become the stage for the art of touch when what is probably the world’s most sensual bar opens at the OMR Festival. Together with leading […]
The Hapticologist in the Trade Press
A bar concept. A masterclass. An experience for all the senses. The HAPTICA® magazine dedicated an in-depth feature to our creative industry initiative – covering everything from product highlights and signature cocktails to the art of haptic storytelling. At the heart of it all: the power of touch in branding. Making waves at the OMR […]