Individualisation from A to Z
In the creative atmosphere of the MoPA Mueum of Promotional Articles, a customised mandala was created together with visitors to PSI, which is currently being upcycled into bags by Halfar. cyber-Wear will soon be auctioning off these special one-off items for charity! With all the hustle and bustle of the PSI trade fair and the […]
The success story of a basic
The T-shirt, which was originally designed as men’s undergarment in the Middle Ages, has undergone a remarkable evolution over the centuries. From hygienic protection to cult icon, from Hollywood to high fashion – the history of the T-shirt is a journey from the working class to the world stage of fashion. The T-shirt that was […]
A Symbol of American Culture
The baseball cap, an unmistakable symbol of American culture, has a fascinating history that dates back to the late 19th century. From its humble origins as sun protection on the baseball field, it has evolved into an iconic fashion accessory and a statement of personal style. This evolution reflects changes in attitudes toward headwear and […]
A tale of ink and paper
The notebook has made a fascinating journey through history, from its beginnings on wax tablets and rolls of parchment to the many varied forms we know today. It remains an essential tool for recording our thoughts, ideas and memories, and will undoubtedly continue to play a crucial role in our creative and intellectual development. The […]
Digital audio guide through the MoPA
The frisbee was born out of a love of cake; Queen Victoria herself was one of the first customers for towels; and when matches were invented, factories burned down by the dozen? Sounds strange, but it’s quite exciting and absolutely worth listening to! When you enter the museum, your mobile phone becomes a digital museum […]
The Odyssey of writing
Throughout human history, communication and writing have continuously evolved from primitive cave paintings to modern writing instruments. A decisive step forward was the invention of the ballpoint pen in 1938 by Laszlo Biro, which revolutionized writing and now has become a ubiquitous part of our everyday communication. Human civilization has always been evolving its methods […]
MoPA – The history of promotional items
We will take a journey back in time to the Stone Age and then while exploring different eras of human history continue to the present day, since in a variety of ways advertising has been around already for thousands of years. Already in the Stone Age, wall paintings were used to record and pass on […]
What moves the industry? Live from the PSI TV studio
Fully booked time slots, 27 discussion partners from the entire scope of industry, and a variety of topics ranging from the trade fair and product innovations, to the future of the promotional products industry. Once again this year, the leading trade fair for the promotional products industry was accompanied live by talks from the PSI […]
MoPA Night – MoPA celebrates its premiere at PSI
This year’s PSI started with the biggest industry meeting of the trade show so far: the MoPA Night. International guests enjoyed the exclusive premiere of the MoPA Museum of Promotional Articles over canapés and live jazz alongside Düsseldorf’s Lord Mayor, Stephan Keller. This PSI was exceptional, with a number of highlights awaiting visitors. PSI and […]
The team behind the whole story
“When we started there was no beginning, there was no end and there is still no end. We went back to the old days but also challenged ourselves to figure out what was next.” A specialised archive for promotional items: Collection researched worldwide For the past 12 months, a dedicated team of experts from Cybergroup […]