What does sustainability have to do with the advertising materials field?
Isn't sustainability something for eco-warriors and tree-huggers? This cliché has long since outlived its usefulness. "Green thinking" is becoming ever more prevalent. Sustainability isn't just the preserve of the green lobby: if we're to have a future worth living in, it's actually an obligation as well as being an ever more significant competitive factor for companies.
Ford Lifestyle Collection at the Goodwood Festival of Speed
The event team of the Ford Lifestyle Collection is presenting the highlights of the merchandise collection at the Goodwood Festival of Speed in England. Ford fans will not only be surprised with model novelties, but will also be able to shop the Camo series, as well as hot items based on the Mustang BULLITT.
Advertising materials and new technologies enter into a sustainable relationship
With the Plastic Free July campaign and World Population Day on July 11th, July is all about sustainability. Everyone knows the pictures of the growing mountains of garbage and the overflowing dustbin full of 2go cups in particular. Products with RFID chips were presented last week, these technical ideas can be wonderfully combined with the current theme of "sustainability".
Great fun at the site anniversary – And the cyber-Team were there in full power!
In June, the site in Cologne’s Merkenich district celebrated its 50th anniversary. The perfect weather ensured this popular family day really was an event to remember. The cyber-Team not only assisted with sales of the FLC range, but also put a smile on Ford kids’ faces with a Bobby Car obstacle course.