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Monday, 25-03-2024


Another guest in the PSI TV studio during the trade fair was the brand manufacturer TROIKA, represented by Linus Böll, Sales Manager B2B Europe. TROIKA is not only known to many end consumers through the specialised trade, but is also successful in the promotional products sector.

Troika is characterised by the special twist in its products, which makes the brand equally popular in both markets. Years ago, the focus was still on the specialised trade. The needs of the promotional products industry, such as a branding area on the product and packaging, are now increasingly being taken into account during development.


TROIKA can do much more than just key rings. From the very beginning, the company has had a great affinity for design and zeitgeist, driven by Liudger Böll, owner and creative director. For him, design goes hand in hand with sustainability and function. TROIKA is often inspired by the Bauhaus style, but has also worked with pop art icon Andy Warhol, for example. TROIKA regularly wins numerous awards for its innovative, durable designs.


In addition, the portfolio has been increasingly focusing on products in line with the company claim “Organised on the move” for years. First and foremost, each product should simplify everyday life, but then go one step further and surprise with its very own eureka effect. In the video, Linus Böll shows a selection trade fair innovations, some of which even have their own patent. TROIKA products create a real, efficient twist with sometimes seemingly trivial details.


Watch the whole video on YouTube here