At the legendary 24 Hours of Le Mans, the Ford Lifestyle Collection wasn’t just a spectator – we were part of the spectacle. Together with Ford France and as part of the Motorcraft Convention, we brought the brand to life – right where emotion, speed, and true fans come together.

With our Airstream, a curated selection of lifestyle products, and a strong team – consisting of Stefan Zimmermann and Michael Bienert – we were on site, managing official merchandising sales for Ford.

In the heart of the action, it became clear once again: when on-track performance meets passion for the brand, it creates more than just an event – it creates an experience.

A heartfelt thank you to Adrian Comyn, Peter Canisius, and the entire team at Ford France for your trust and collaborative spirit.

Le Mans remains – as a goosebump moment, a brand experience, and a statement.