The next episode of BRANDED WOR(L)DS – A Transatlantic Dialogue takes us into the world of leadership, culture, and purpose — with a company that quite literally helps brands stand tall: Showdown Displays.
Under the title “Leading by Example – How Showdown Displays Builds Culture, Purpose, and Global Impact”, hosts Steven Baumgärtner (Cybergroup, Germany) and Jeff Solomon (FreePromoTips, USA) speak with John Bruellman, CEO of Showdown Displays.
From a local manufacturer in Minnesota to a global player in branded environments and display solutions, Showdown Displays has grown into a company recognized not just for its operational excellence and innovation, but for its people-centered leadership and strong social responsibility.
The conversation explores John’s leadership philosophy — serving people before serving profits — and how that mindset shapes culture across continents. From supporting communities in Guatemala through Common Hope to fostering innovation in manufacturing, John shares how purpose can be scaled globally without losing its local soul.
Other key topics include:
- Maintaining culture through acquisitions and rapid international growth
- Balancing creativity with efficiency in a changing industry
- Lessons from military and corporate life that influence modern leadership
- Redefining resilience in a post-COVID display industry
This is an inspiring dialogue on what it means to lead with values, scale culture across borders, and build a company that stands for more than products.
Tune in on October 26 at 9:00 AM CET on Spotify, Apple Podcasts, or brandedworlds.online to hear how leadership by example can shape global impact.


