After a one-year break, cyber-Wear will return to PSI 2026 in Düsseldorf with an impressive trade show appearance. The entire presence is built around a strong guiding theme: 2026 is the year of The Hap and our official world record attempt.
The award-winning concept introduced at OMR 2025 will be continued and transformed into a multisensory experience at PSI. With this, cyber-Wear once again reinforces its ambition to actively shape the future of haptic brand communication – with clear focus areas:
• 100% haptic advertising
• 100% merchandising
• 100% corporate fashion
• 100% brand experience
Highlight: The official world record attempt
In 2026, cyber-Wear is launching an attempt to break the world record for the most brands featured on promotional products. At least 250 different brands are required to reach this milestone. The record will be showcased directly on the exhibition space, making the diversity of the industry visible like never before.
A setup that sets new standards
The cyber-Wear presence in 2026 consists of several key elements:
• PSI TV powered by cyber-Wear – positioned directly in front of the lounge.
The social media team hosts an impressive 36 partner companies here, each showcasing themselves live in 20-minute slots.
• The cyber-Wear Lounge – exclusively for team members and, on the last day of the show, also for partners. It serves as the central workspace, meeting hub and creative area during the event, perfectly connected to the PSI TV Studio (Hall 10, Booth G10-06).
• World Record Area – the central presentation zone for The Hap and our record attempt.
• EAC International Lounge – also curated by cyber-Wear in 2026, serving as an international meeting space for the industry.
The Hap as an experience
cyber-Wear will once again bring The Hap to the show as a tangible, physical experience. Exclusive samples in the new Hap design demonstrate how brands can be felt, understood and memorably anchored through haptics.
Service & structure for smooth operations
As every year, the team will stay at the MAX BROWN MIDTOWN Düsseldorf, including an organized shuttle service to the trade fair. For internal workflows, logistics and lounge management, Barista Christoph and Janine from the CEO Office will be available as key contacts.
