A new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on February 1, 2026 at 6:00 PM CET. Titled “Built on Trust – How Whitestone Turns Relationships into Scalable Impact,” the episode features a candid conversation with Joseph Sommer, Founder & CEO of Whitestone.

At the heart of the discussion is a principle often talked about—but rarely executed with intention: trust as a scalable business strategy. Joseph Sommer has built Whitestone on the belief that relationships are not a byproduct of success, but its foundation. Rather than chasing transactions, the company focuses on long-term partnerships, accountability, and shared growth.

In the episode, Sommer explains how values like stability, clarity, and consistency shaped Whitestone from day one—and why those same values are critical for sustainable scaling. The conversation explores how culture becomes a competitive advantage, how leadership rooted in accountability creates empowerment, and why credibility matters more than visibility in today’s branded merchandise landscape.

This episode makes a compelling case that relationships are not a soft skill, but a strategic asset—when supported by intention, discipline, and trust.

Available February 1, 2026 at 6:00 PM CET on Spotify, Apple Podcasts, and brandedworlds.online.