How we promote and retain talent
Moritz is a true cyber-Wear success story. Almost two years ago, he began his apprenticeship as a wholesale and foreign trade management assistant with us and, with his strong performance, quickly demonstrated that he is a valuable team member. His commitment and quality were so impressive that it was clear to us: Moritz should stay. […]
The Masterclass Redefining Brand Management
How do you create lasting brand loyalty? How does a product become an experience that appeals to all the senses? The “More Sense for Stronger Brands” masterclass at the OMR Festival 2025 provides answers that inspire and encourage rethinking. Olaf G. Hartmann, a leading expert in multisensory marketing, and Steven Baumgärtner, CEO of cyber-Wear, will […]
Welcome to cyber-Wear – where work means more
Six months have passed, and we’re not only celebrating the end of the probation period for Melanie, Steven, and Igor – we’re celebrating the sense of togetherness that defines us. Three new colleagues who have been part of our team from day one. Thank you to everyone who welcomed and supported them. This is the […]
The Hapticologist makes a statement
Two days full of energy, emotion, and experiences are behind us – two days in which we, as cyber-Wear, together with ten fantastic partners, demonstrated what promotional products can really do. As part of “The Hapticologist – The Center of Seven Senses,” we used OMR 2025 to send a strong signal for the future of […]
New Direction in Internal Sales
cyber-Wear is setting the course for the future of its internal sales department with new structures, clearly defined roles, and a focus on efficiency. With Daniel Sobiak stepping in as the new Head of Internal Sales, we’re making a strong statement for growth, team strength, and enhanced customer focus. Since the beginning of 2024, we’ve […]
Automotive Fascination in Miniature
With innovative ideas and great attention to detail, we have developed two extraordinary merchandise products for HELLA: a wall clock and a keychain in a distinctive brake disc design that bring the fascination of automotive technology into everyday life. Our ambition is to create promotional products that not only stand out visually but also authentically […]
The Hapticologist Collection – Brands You Can Feel
Advertising that lasts must be felt! The exclusive collection by The Hapticologist shows how tactile promotional products seamlessly integrate brands into people’s daily lives. From premium pens and custom mugs to stylish corporate fashion – every item tells a story that comes alive through touch. Whether it’s a bag carried through the city every day, […]
Into the Future with AI
Artificial Intelligence is more than just a trend – it is transforming how we work, plan, and inspire our customers. For us, AI stands for automation, data-driven decision-making, and smart processes. Today, we are already using machine learning to create more accurate sales forecasts and to process data more efficiently. In product development, AI-powered image […]
The Power Partnership Behind The Hapticologist
Eight Leading Suppliers, Three Creative Agencies, One Vision – Redefining Haptic Advertising Innovation is born through collaboration – and that’s exactly what makes The Hapticologist so special. Eight of the leading manufacturers in the promotional products industry (Halfar, Kalfany Süße Werbung, Karl Knauer, Mahlwerck, mbw, Prodir, Toppoint, and uma) and three visionary agencies (cyber-Wear, Global […]
Sweet Easter joy on the go
Easter will be especially delicious this year for DB Regio passengers. Together, we’ve developed a charming Easter campaign that will bring travelers a little joy. A total of 13,500 baking cups with a lovingly designed recipe book will be distributed on the trains. A creative and sustainable idea that not only sweetens the wait but […]