Beyond Swag – How Imprint Engine Turns Global Merch Programs into Strategic Infrastructure
On March 15, 2026, at 9:00 AM CET, BRANDED WOR(L)DS – A Transatlantic Dialogue releases a new episode titled “Beyond Swag – How Imprint Engine Turns Global Merch Programs into Strategic Infrastructure.” In this conversation, hosts Steven Baumgaertner and Jeff Solomon welcome Caleb Gilbertson, CEO of Imprint Engine, and Colin Loughran, Global CRO, to explore […]
Spring Cleaning at High Speed – Props for the DB Commercial
When time is of the essence, every detail counts. For a recent commercial by DB InfraGO AG on spring cleaning at train stations, we delivered just that: tailor-made props—executed in record time. Ordered midweek, shipped just days later—ensuring the items were ready for the Wednesday shoot. A classic project under tight deadlines, where concept, production, […]
Eye Pads: Fresh Energy for the Start of Spring
As spring begins, the desire for a fresh start, renewed motivation, and new energy grows – yet many people also experience seasonal fatigue. This is exactly where thoughtful product ideas can make a difference, creating small moments of relaxation and revitalization. As part of our ongoing trend scouting activities, we focus on solutions that address […]
Purpose in Every Product – New BRANDED WOR(L)DS Episode with Fairware CEO Denise Taschereau
On March 1 at 6:00 PM CET, a new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live. Under the title “Purpose in Every Product – How Fairware Redefines Responsible Merch and Moves the Industry Forward,” hosts Steven Baumgaertner and Jeff Solomon welcome Denise Taschereau, CEO of Fairware. This episode takes a deep dive […]
Attitude as a Strategic Factor in the Promotional Products Market
The promotional products market is becoming increasingly homogeneous. Products are available faster, production processes are more efficient, and pricing structures more transparent. Digital platforms and international supply chains are making offerings look more and more alike. In this environment, differentiation becomes more difficult – and at the same time more important than ever. What remains […]
PSI Highlights: Brands You Can Touch – with mbw
In the weeks following PSI, we will be presenting selected products and ideas that particularly inspired us. We’re kicking things off with true crowd-pleasers: the branded plush toys, Squeaky Ducks and “Herberts” by mbw, which attracted considerable attention both at PSI and in the context of The Hapticologist. These charming characters demonstrate just how powerful […]
New BRANDED WOR(L)DS Episode Explores Global Expansion with TecEx
On February 15, 2026, at 9:00 AM MET, a new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live. Under the title “Beyond Borders – How TecEx Enables Global Expansion in Branded Merchandise,” hosts Steven Baumgaertner and Jeff Solomon speak with Menachem Wolf, Partnership Specialist and Head of the Promotional Goods / Swag Division […]
Operations as a Growth Engine
cyber-Wear Takes the Organization to the Next Level: Growth doesn’t happen through good ideas alone. It stems from resilient structures, scalable processes, and clearly anchored responsibilities. This is why cyber-Wear is systematically realigning its Operations department, turning it into a central driver for the next phase of growth. The goal is not minor optimization, but […]
Design That Creates Spaces and Thinks Ahead
Another milestone in an exceptional year of awards. On February 6, we were honored at the official German Design Award ceremony in Frankfurt. MoPA – Museum of Promotional Articles and The Hapticologist – The Center of Seven Senses received awards in the category Excellent Architecture – Fair and Exhibition. The award recognizes concepts that combine […]
PPD 2026 – The Launch of a New Movement for the Future of the Industry
With the Premium Partner Days 2026 (PPD), cyber-Wear is launching an exclusive event format that rethinks collaboration and takes partnership to a whole new level. Starting Wednesday, June 24, 2026, Ketsch will become the meeting point for the visionaries, doers, and future-shapers of our industry. Under the guiding principle: Follow our dream – and be […]