THE CYBERGROUP BEACHCUP 2026 IS DRAWING NEAR
One date. One place. One event that connects us all. On June 27, 2026, one of the most emotional highlights of our industry returns: The Cybergroup BeachCup 2026. With the official start of preparations, the journey begins toward a day where team spirit meets peak performance, networking meets enthusiasm, and sporting ambition meets pure summer […]
Built on Trust – New BRANDED WOR(L)DS Episode Featuring Joseph Sommer of Whitestone
A new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on February 1, 2026 at 6:00 PM CET. Titled “Built on Trust – How Whitestone Turns Relationships into Scalable Impact,” the episode features a candid conversation with Joseph Sommer, Founder & CEO of Whitestone. At the heart of the discussion is a principle […]
Winter Novelty at FORVIA HELLA
Just in time for winter, FORVIA HELLA is introducing a special new product that combines emotion, brand identity, and creativity: a custom-designed penguin plush toy. This small companion symbolically represents the company’s brand values – reliability, protection, and closeness – and charmingly connects them with the technological world of FORVIA HELLA. In an industry shaped […]
Trend Scouting at PSI 2026
At PSI 2026 in Düsseldorf, we took on two roles at once: as client advisors in our exclusive lounge and as active trend scouts for our customers. While we held in-depth conversations in the cyber Lounge, further developed projects, and nurtured existing partnerships, our team was simultaneously present across the entire trade fair – with […]
Ford Heritage Collection with Iconic DNA
Tradition, innovation, and timeless design – with new additions to the Ford Heritage Collection, Ford opens another chapter in its rich brand history. For our customer Ford, we had the opportunity to develop new products that embody exactly this spirit: authentic heritage translated into modern, high-quality lifestyle pieces. At the heart of the new collection […]
A Strong Start to 2026
2025 was a year of realignment for cyber-Wear. A year that created clarity—about our direction, our organization, and our ambitions for the future. We operate in a global environment shaped by profound change: geopolitical tensions, economic uncertainty, and noticeable structural shifts across many markets are challenging companies at every level. Growth no longer happens automatically. […]
Joy at Work – Does It Go Through the Stomach?
Sometimes the best ideas emerge almost casually. In a week that was already tightly scheduled—with a kickoff at RICHARTZ on Monday, a public holiday in Mannheim on Tuesday, and the start of PSI on Wednesday—a simple question arose: why not use the holiday to spend time together? Why not consciously create space for each other, […]
Smart Promotional Products as Digital Touchpoints
Haptic promotional products are becoming digital interfaces: NFC, sensors, and AR are on the rise. By 2030, 75 percent of all new consumer goods will contain sensors. Digital campaigns are fast, targeted, and measurable. At the same time, numerous studies show that their impact is often short-lived—because consumers are exposed to hundreds of messages every […]
Powering Ideas – How Brandcharger Turns Innovation into Energy
The next episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on January 18 and features a brand that has reshaped the way technology products enter the promotional market. Hosts Steven Baumgaertner and Jeff Solomon sit down with James Ung and Ethan Ung — the brother-led team behind Brandcharger. Known for turning everyday tech into […]
Guinness World Records™ at PSI: An Industry United Sets a Global Statement
511 brands. One community. One historic moment. What happened at PSI 2026 in Düsseldorf was far more than a world record. It was a visible, tangible statement made by an entire industry. For three days, the trade show became the stage for a unique collective initiative. Exhibitors, visitors, suppliers, brand owners, agencies, and partners from […]