cyber-Wear at PSI 2026: Stage, Experience, and a World Record for the Industry
After a one-year break, cyber-Wear returned to PSI 2026 in Düsseldorf with a clear ambition: not just to exhibit, but to make tangible what haptic brand communication stands for today. Under the guiding theme “2026 is the Year of The Hap,” and with an official world record attempt at its core, the trade fair presence […]
CLAAS Drinkware Collection
Design for everyday use. Developed for people who get things done. Powerful. Precise. Thoughtfully designed. The new CLAAS Drinkware Collection is more than a set of functional daily companions – it is a design-driven tribute to the CLAAS brand. Strong brands need strong products. The CLAAS Drinkware Collection is the result of a close and […]
PSI TV at PSI 2026: The Voices of the Industry
PSI TV at PSI 2026: The Voices of the Industry At PSI 2026, PSI TV once again demonstrated what a modern trade fair content format can truly achieve today. What had been announced in advance as the “pulse of the show” became reality in Düsseldorf: a stage that never stood still, a studio that enabled […]
PSI TV 2026 – The Stage of the Industry
Inside Stories, Technology & Talk Formats in the New PSI TV Year When the industry gathers in January 2026 for PSI in Düsseldorf, PSI TV will long be more than just a side program – it is the pulse of the trade fair. With its own stage in Hall 9, a high-quality studio setup, more […]
BRANDED WOR(L)DS & Why It Matters: MERCH 2030 Special Continues with Part II
What started as a one-off podcast special quickly turned into one of the most in-depth conversations ever recorded by BRANDED WOR(L)DS and Why It Matters. Following the strong response to Part I of the MERCH 2030 special, it became clear that this dialogue deserved more time, more depth, and more space to unfold. After the […]
PSI TV 2026 – The studio is ready. Are you?
Just a Few Days Until PSI Trade Show 2026 – and the Kickoff of PSI TV, the Industry’s Official Live Format! From January 7–9, 2026, we’ll be broadcasting live again from the studio in Hall 9. Three days full of powerful impulses, bold brands, and inspiring conversations – produced right from the exhibition grounds. Curious […]
cyber-Wear and URWAHN – when pioneering spirit rethinks brand and mobility
cyber-Wear and URWAHN are breaking new ground. Together with URWAHN, one of Europe’s most innovative bicycle manufacturers, a partnership launches at PSI 2026 that deliberately goes beyond classic forms of cooperation. It represents a shared ambition: not merely to make brands visible, but to make them tangible. Not just to design products, but to imbue […]
New Episode of BRANDED WOR(L)DS – A Transatlantic Dialogue
From Apparel to Impact – How Storm Creek Turns Sustainable Fashion into a Movement The newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on December 21 and features a brand that is redefining what apparel can achieve beyond style and function. Hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (Branded Merch Network, […]
A Shared Year-End Get-Together
Once again this year, we marked the start of the pre-Christmas season with a cherished tradition: our annual year-end barbecue. On December 16, after the workday had ended, colleagues from Mannheim gathered on the terrace of our headquarters to wind down the year together in a relaxed atmosphere. With bratwurst—classic, spicy, or vegetarian—fresh rolls, mulled […]
3 Weeks to Go – The World Record Is Within Reach
In three weeks, it will be time. What started as an idea has grown into a global community initiative. With more than 30 sponsors and the world’s most relevant industry associations as official partners, we have successfully activated our international community. The foundation is set. The platform is ready. The momentum is real. Now, it […]