PSI Highlights: Brands You Can Touch – with mbw
In the weeks following PSI, we will be presenting selected products and ideas that particularly inspired us. We’re kicking things off with true crowd-pleasers: the branded plush toys, Squeaky Ducks and “Herberts” by mbw, which attracted considerable attention both at PSI and in the context of The Hapticologist. These charming characters demonstrate just how powerful […]
Winter Novelty at FORVIA HELLA
Just in time for winter, FORVIA HELLA is introducing a special new product that combines emotion, brand identity, and creativity: a custom-designed penguin plush toy. This small companion symbolically represents the company’s brand values – reliability, protection, and closeness – and charmingly connects them with the technological world of FORVIA HELLA. In an industry shaped […]
Ford Heritage Collection with Iconic DNA
Tradition, innovation, and timeless design – with new additions to the Ford Heritage Collection, Ford opens another chapter in its rich brand history. For our customer Ford, we had the opportunity to develop new products that embody exactly this spirit: authentic heritage translated into modern, high-quality lifestyle pieces. At the heart of the new collection […]
Smart Promotional Products as Digital Touchpoints
Haptic promotional products are becoming digital interfaces: NFC, sensors, and AR are on the rise. By 2030, 75 percent of all new consumer goods will contain sensors. Digital campaigns are fast, targeted, and measurable. At the same time, numerous studies show that their impact is often short-lived—because consumers are exposed to hundreds of messages every […]
CLAAS Drinkware Collection
Design for everyday use. Developed for people who get things done. Powerful. Precise. Thoughtfully designed. The new CLAAS Drinkware Collection is more than a set of functional daily companions – it is a design-driven tribute to the CLAAS brand. Strong brands need strong products. The CLAAS Drinkware Collection is the result of a close and […]
cyber-Wear and URWAHN – when pioneering spirit rethinks brand and mobility
cyber-Wear and URWAHN are breaking new ground. Together with URWAHN, one of Europe’s most innovative bicycle manufacturers, a partnership launches at PSI 2026 that deliberately goes beyond classic forms of cooperation. It represents a shared ambition: not merely to make brands visible, but to make them tangible. Not just to design products, but to imbue […]
Audi Kaipola ’86 Collection – For the Epic or Everyday
With the Kaipola ’86 Collection, Audi celebrates one of the most impressive chapters in its history: the legendary moment in 1986 when an Audi 100 CS quattro drove up the ski jump in Kaipola, Finland — an image that caused a worldwide sensation and made the quattro drive a true icon. Today, almost four decades […]
cyber Christmas Mode: ON!
Our machines are humming, printers are glowing, and packing stations are in full swing – we’re in the middle of the Christmas season and already shipping at full speed. The smell of roasted almonds and anticipation is everywhere – Christmas has officially begun! This year’s motto: “Share the Christmas Joy.” For Deutsche Bahn, we’ve created […]
Powerful Messages, Lovingly Packaged
For our client TÜV Rheinland, we created a special Christmas campaign designed to spark emotions and leave a lasting impression. With plenty of creativity and a keen eye for impactful details, we developed promotional items that bring joy while making brand values tangible. Whether it’s a crunchy treat, a sweet surprise, or a practical everyday […]
T-ROC Lifestyle Collection 2025
Mission complete. After intense weeks of design fine-tuning, final product development, and an incredibly tight schedule, it’s done: The T-ROC Lifestyle Collection 2025 has landed – right on time for the official launch of the new T-Roc this October. The result? A collection that stands out. Bold colors, clean lines, smart attitude. From hoodies to […]
