cyber-Wear expands strategic brand portfolio
cyber-Wear Heidelberg GmbH continues to expand its international brand portfolio in the field of premium corporate fashion and sustainable workwear. With Berkeley and Ted Bernhardtz At Work, the company gains two strong partners who share a clear commitment to quality, design excellence, and certified sustainability. Berkeley – Devoted to Quality™The Swedish brand Berkeley is dedicated to uncompromising product […]
Mustang Unleashed
Loud. Powerful. Unmistakable. The new Ford Mustang Lifestyle Collection brings pure power to your everyday life. Inspired by the iconic muscle car, developed for those who celebrate freedom, dynamism, and character. Whether sunbathing or by the water – with the new beach towels in signal red or bold blue, any beach outfit becomes a statement. […]
Colorful. Loud. Visible.
Diversity is not a trend, but a promise. And we live this promise – internally and externally. For Christopher Street Day 2025, we are creating a strong message for tolerance, equality, and visibility with Deutsche Bahn.With 700 colorful T-shirts, 20,000 tattoos, just as many chocolate candies, and 1,000 rainbow lanyards, we are showing our support […]
Automotive Fascination in Miniature
With innovative ideas and great attention to detail, we have developed two extraordinary merchandise products for HELLA: a wall clock and a keychain in a distinctive brake disc design that bring the fascination of automotive technology into everyday life. Our ambition is to create promotional products that not only stand out visually but also authentically […]
Sweet Easter joy on the go
Easter will be especially delicious this year for DB Regio passengers. Together, we’ve developed a charming Easter campaign that will bring travelers a little joy. A total of 13,500 baking cups with a lovingly designed recipe book will be distributed on the trains. A creative and sustainable idea that not only sweetens the wait but […]
High-Quality Event Gifts for Audi France
When time is of the essence, we’re ready to deliver – and always with the highest quality! For our client Audi, more specifically our service partner Oreca in France, we are implementing an exclusive promotional product project at short notice: 500 elegant cheese boards and 500 premium aprons for a special event on April 10. […]
Tomato Juice – Even Without a Domestic Flight
Together with Deutsche Bahn, we are developing creative solutions that bring sustainable mobility to life. A special highlight is the exclusive tomato juice campaign in March, bringing the popular in-flight drink to ICE high-speed trains. Deutsche Bahn stands for innovative ideas and campaigns that drive sustainable mobility forward. In collaboration with DB Fernverkehr, we are […]
Fresh Designs for Strong Opel Models
Since 2024, we have been working closely with Opel, supporting the market launches of new models with exclusive merchandise collections. This collaboration allows us to respond quickly to innovations and develop products that authentically reflect the brand’s values. The first collection was launched in December for the new Opel Grandland—an SUV that, for the first […]
OPEL Collection goes to Brussels Motor Show!
The OPEL Collection powered by cyber-Wear was launched right at the start of the year at the Brussels Motor Show – with strong designs, innovative products and plenty of Opel feeling! The highlights of the collection were presented in several showcases and attracted the attention of visitors and dealers. But after the fair is before […]
New mascot Robbi Regio
For our long-standing client DB Regio BaWü, we’ve created a cool highlight. Robbi Regio, the beloved character from the Reisekumpel family, is now a life-sized mascot – developed and brought to life by us. The challenge was clear. Robbi not only had to look great but also be functional and weatherproof. And since flexibility was […]