A podcast on the move

Interesting topics relating to promotional materials were discussed on a relaxed cycling tour, past fallen trees and excavators that are finally bringing digitalisation in the form of fibre optic networks to the "Oberbergisches region".

myrix is our specialist when it comes to high-quality and individual notebooks and, since this year, calendars as well. All products are fully customised and production is primarily based in central Europe, which in most cases enables carbon-neutral manufacturing. At first glance both notebooks and calendars seem rather "old school" in today's digitalised society. However, Patrick Döring emphasises that notebooks are still very popular today and can clearly stand out from digital versions, especially in terms of feel, cover and content.  Above all, the topic of individualisation is more important today than ever before, as more and more customers are giving much more thought to material and quality, which enables the products to stand out with a range of individual features. The quality of the notebooks is also very high, as the cover is made of carbon, leather or upcycling materials, for example, depending on the customer's wishes. Simply a perfect match!

Since the beginning of the year myrix has also integrated calendars into its range, which extends from diaries to wall planners, desktop planners and desk pads. Here, too, the question arises: why do you need a calendar when everything can now be done digitally? Patrick Döring emphasises that in spite of some difficulties the market for calendars is still there, and that they are well received by customers even though digital options are available. Here, too, the touch and feel of high-quality products is one step ahead of digitalisation. For myrix the inclusion of calendars in its own range is a "logical addition" and provides an option for building up another mainstay, says Patrick Döring.

At the end of the pleasant cycle ride the subject of trade fairs, which for many months have not been feasible in the current situation, is brought up. Here Patrick Döring emphasises that the promotional products industry lives from the tactile nature of its products, and it therefore simply doesn't work without trade fairs. Even digital versions have been unable to replace this, as products simply can't be presented via camera in the same way as live, and digitally the focus of the participants on products is often much lower than on site at a trade fair. At the moment it is probably still very difficult for anyone to determine which trade fairs will return and when, but enthusiasm about the possibility of live presentations again sometime in the future outweighs this.

The complete episode can also be viewed in the CG TV section of https://bit.ly/Check_CGTV. Don't miss it. It's well worth watching!