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With the maneuverability of a speedboat
After some initial technical difficulties, the PSI TV studio soon got back to talking. On the first day, Steven Baumgaertner welcomed Patrick Döring, Managing Director of notebook specialist MYRIX.The first few hours with the manufacturer were ushered in with a good mood and vibes. Patrick Döring was equally positive about the past year 2023, which was more balanced and subject to fewer fluctuations than previous financial years.
Last year was generally accompanied by strong price fluctuations and material shortages, as well as major challenges for the entire industry. Since then, prices have stabilized or even fallen slightly, but ancillary production costs have shot up. MYRIX has tried to compensate for the increased prices of its products internally as far as possible.
The crisis in the economy is making companies more price-sensitive. Limited budgets and the comparability of products then no longer leave much room for maneuver. Many manufacturers are countering this with innovative, high-quality products that shift the focus away from the pure question of price. MYRIX prefers to work with recycled and grass-based papers, which have been very well received by customers. Cool products simply strike a chord with customers!
Patrick Döring explained the success of his still relatively young company with the maneuverability of a speedboat compared to the long-established tankers in the industry. With its concept of flexible, customized solutions in small quantities, MYRIX has been able to position itself firmly in its niche over the years. Accordingly, MYRIX regularly presents only a few new products at trade fairs, which score points for their individuality and freedom of refinement.
One of these is the Tribook, an infinite notebook that holds three softcover books and can be flexibly expanded and supplemented. The high-quality PU cover with elastic straps in the customer CI remains in place, while the contents can be exchanged and even expanded with individual sheets. The Flexorite also impresses not only with its currently popular soft cover, but also with its wide range of colors and decorative stitching. MYRIX products thrive on the company's innovative, cool ideas in close cooperation with its customers. Anything but off the rack! This means that analogue products such as notebooks can also withstand digitalization.