A Strong Start to 2026
2025 was a year of realignment for cyber-Wear. A year that created clarity—about our direction, our organization, and our ambitions for the future. We operate in a global environment shaped by profound change: geopolitical tensions, economic uncertainty, and noticeable structural shifts across many markets are challenging companies at every level. Growth no longer happens automatically. […]
Joy at Work – Does It Go Through the Stomach?
Sometimes the best ideas emerge almost casually. In a week that was already tightly scheduled—with a kickoff at RICHARTZ on Monday, a public holiday in Mannheim on Tuesday, and the start of PSI on Wednesday—a simple question arose: why not use the holiday to spend time together? Why not consciously create space for each other, […]
Powering Ideas – How Brandcharger Turns Innovation into Energy
The next episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on January 18 and features a brand that has reshaped the way technology products enter the promotional market. Hosts Steven Baumgaertner and Jeff Solomon sit down with James Ung and Ethan Ung — the brother-led team behind Brandcharger. Known for turning everyday tech into […]
BRANDED WOR(L)DS & Why It Matters: MERCH 2030 Special Continues with Part II
What started as a one-off podcast special quickly turned into one of the most in-depth conversations ever recorded by BRANDED WOR(L)DS and Why It Matters. Following the strong response to Part I of the MERCH 2030 special, it became clear that this dialogue deserved more time, more depth, and more space to unfold. After the […]
New Episode of BRANDED WOR(L)DS – A Transatlantic Dialogue
From Apparel to Impact – How Storm Creek Turns Sustainable Fashion into a Movement The newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on December 21 and features a brand that is redefining what apparel can achieve beyond style and function. Hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (Branded Merch Network, […]
A Shared Year-End Get-Together
Once again this year, we marked the start of the pre-Christmas season with a cherished tradition: our annual year-end barbecue. On December 16, after the workday had ended, colleagues from Mannheim gathered on the terrace of our headquarters to wind down the year together in a relaxed atmosphere. With bratwurst—classic, spicy, or vegetarian—fresh rolls, mulled […]
One Year at cyber-Wear: Stephanie Looks Back
Stephanie has been part of the cyber-Wear team for a year now. Starting out as an HR Administrator, she has shaped many key HR topics over the past months, further developed processes, and built structures. A few months later, Stephanie officially took on the role of HR Officer, assuming operational responsibility for the entire HR […]
BRANDED WOR(L)DS and “Why It Matters”: Special Featuring MERCH 2030
BRANDED WOR(L)DS and “Why It Matters” Launch Joint Special Featuring MERCH 2030 – A Bold New Vision for the Future of the Branded Merchandise Industry Santa Clarita, CA / Mannheim, Germany – BRANDED WOR(L)DS and its sister format Why It Matters are joining forces for a special transatlantic episode centered around MERCH 2030, the groundbreaking […]
German Agency Award 2025 Goes to cyber-Wear
We’re celebrating another double win: cyber-Wear has won the German Agency Award 2025 twice – in two different categories. This continues our award-winning streak and once again proves that creative excellence, bold ideas, and strong teams resonate not only with our clients but also with independent juries. Category: B2B / ExhibitionProject: “MoPA” – Museum of […]
Joint World Record at PSI 2026
At PSI 2026 in Düsseldorf, something is happening that has never been seen before in our industry. Something that goes far beyond a trade show. A moment that shows what becomes possible when people from all over Europe and the world come together to create something greater than themselves. We are attempting a world record […]