Purpose in Every Product – New BRANDED WOR(L)DS Episode with Fairware CEO Denise Taschereau
On March 1 at 6:00 PM CET, a new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live. Under the title “Purpose in Every Product – How Fairware Redefines Responsible Merch and Moves the Industry Forward,” hosts Steven Baumgaertner and Jeff Solomon welcome Denise Taschereau, CEO of Fairware. This episode takes a deep dive […]
New BRANDED WOR(L)DS Episode Explores Global Expansion with TecEx
On February 15, 2026, at 9:00 AM MET, a new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live. Under the title “Beyond Borders – How TecEx Enables Global Expansion in Branded Merchandise,” hosts Steven Baumgaertner and Jeff Solomon speak with Menachem Wolf, Partnership Specialist and Head of the Promotional Goods / Swag Division […]
Operations as a Growth Engine
cyber-Wear Takes the Organization to the Next Level: Growth doesn’t happen through good ideas alone. It stems from resilient structures, scalable processes, and clearly anchored responsibilities. This is why cyber-Wear is systematically realigning its Operations department, turning it into a central driver for the next phase of growth. The goal is not minor optimization, but […]
Design That Creates Spaces and Thinks Ahead
Another milestone in an exceptional year of awards. On February 6, we were honored at the official German Design Award ceremony in Frankfurt. MoPA – Museum of Promotional Articles and The Hapticologist – The Center of Seven Senses received awards in the category Excellent Architecture – Fair and Exhibition. The award recognizes concepts that combine […]
Built on Trust – New BRANDED WOR(L)DS Episode Featuring Joseph Sommer of Whitestone
A new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on February 1, 2026 at 6:00 PM CET. Titled “Built on Trust – How Whitestone Turns Relationships into Scalable Impact,” the episode features a candid conversation with Joseph Sommer, Founder & CEO of Whitestone. At the heart of the discussion is a principle […]
A Strong Start to 2026
2025 was a year of realignment for cyber-Wear. A year that created clarity—about our direction, our organization, and our ambitions for the future. We operate in a global environment shaped by profound change: geopolitical tensions, economic uncertainty, and noticeable structural shifts across many markets are challenging companies at every level. Growth no longer happens automatically. […]
Joy at Work – Does It Go Through the Stomach?
Sometimes the best ideas emerge almost casually. In a week that was already tightly scheduled—with a kickoff at RICHARTZ on Monday, a public holiday in Mannheim on Tuesday, and the start of PSI on Wednesday—a simple question arose: why not use the holiday to spend time together? Why not consciously create space for each other, […]
Powering Ideas – How Brandcharger Turns Innovation into Energy
The next episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on January 18 and features a brand that has reshaped the way technology products enter the promotional market. Hosts Steven Baumgaertner and Jeff Solomon sit down with James Ung and Ethan Ung — the brother-led team behind Brandcharger. Known for turning everyday tech into […]
BRANDED WOR(L)DS & Why It Matters: MERCH 2030 Special Continues with Part II
What started as a one-off podcast special quickly turned into one of the most in-depth conversations ever recorded by BRANDED WOR(L)DS and Why It Matters. Following the strong response to Part I of the MERCH 2030 special, it became clear that this dialogue deserved more time, more depth, and more space to unfold. After the […]
New Episode of BRANDED WOR(L)DS – A Transatlantic Dialogue
From Apparel to Impact – How Storm Creek Turns Sustainable Fashion into a Movement The newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on December 21 and features a brand that is redefining what apparel can achieve beyond style and function. Hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (Branded Merch Network, […]
