Beach volleyball. Industry connections. Team spirit. And a day when business goes barefoot.
3 July 2027 | Ketsch Ketsch/Mannheim, September 2026. Some dates go straight into your diary. Others have you putting your team together months in advance. The Cybergroup BeachCup definitely falls into the second category. On Saturday, 3 July 2027, it’s time once again to say: LET’S GET SANDY! We’ll be swapping meeting rooms for beach courts, […]
cyber-Wear Breaks into the Global Top 30 of the PPAI 100
cyber-Wear Heidelberg GmbH has been ranked #26 in the international PPAI 100 Ranking 2026, placing the company among the world’s leading businesses in the promotional products industry. This marks an improvement of six positions compared to the previous year and brings cyber-Wear into the global Top 30 for the first time. Particularly noteworthy: cyber-Wear is […]
A First on Court: The 1st cyber-Wear Padel Night 2026
Around 35 employees, an evening together on the padel court and a brand debut: Last Wednesday, cyber-Wear hosted its first Padel Night. The event also marked the first introduction of the new brand ORIVA. Swapping desks for the padel court: Last Wednesday, around 35 employees came together for the first cyber-Wear Padel Night 2026. Away […]
13 NEW FACES. 63 DAYS. A TEAM ON THE RISE.
cyber-Wear continues to expand its team, having welcomed a total of 13 new colleagues since the beginning of July. The appointments span Creative Services, Business Development, Account and Key Account Management, Content, Product Development, Logistics and Apprenticeships. Six new team members joined on 1 September alone, including four apprentices. The first to join was Christian […]
cyber-Wear Invests in New Logistics and Fulfillment Infrastructure
cyber-Wear Heidelberg GmbH is consistently pursuing its international growth strategy and is once again making a major investment in expanding its logistics and fulfillment infrastructure. With the addition of another modern warehouse and logistics facility, the company is significantly increasing its operational capacity in response to the continued strong growth of international customer projects, global […]
A fresh approach to recruitment: Why cyber-Wear is redefining the promotional products industry
“The promotional products industry no longer exists.” With this deliberately provocative statement, cyber-Wear is launching a new recruitment campaign and makes it clear right from the headline of the latest issue of WA Werbeartikel Nachrichten: this isn’t just about job vacancies. It’s about a new image and the challenges facing an entire industry. Across five […]
Why Longevity Is Becoming the Key Argument
The promotional products industry is undergoing significant transformation. Sustainability, transparent supply chains, and regulatory requirements dominate current discussions. Yet beyond certifications and compliance, one factor is increasingly defining strategic decisions: longevity. More and more companies recognize that a product’s actual lifespan determines not only its environmental footprint, but also its economic efficiency and brand impact. […]
Why Conscious Selection Is Gaining Importance in the Promotional Products Market
The range of promotional products has never been broader. Global sourcing networks, digital platforms, and accelerated production cycles provide nearly unlimited availability. Yet as variety increases, so does the demand for orientation. Companies are recognizing that maximum breadth does not equal maximum impact. Instead, conscious selection is becoming a strategic differentiator. Reduction creates clarity. A […]
Co-Creation Instead of Catalogue Thinking: How Strong Promotional Products Are Developed
For a long time, the traditional promotional products market was shaped by catalogues, standard items, and fast decisions. This model is increasingly reaching its limits. Today, brands want to co-create – and they expect partners who share this ambition. Co-creation means developing products together instead of merely selecting them. It requires dialogue and a deep […]
Beyond Swag – How Imprint Engine Turns Global Merch Programs into Strategic Infrastructure
On March 15, 2026, at 9:00 AM CET, BRANDED WOR(L)DS – A Transatlantic Dialogue releases a new episode titled “Beyond Swag – How Imprint Engine Turns Global Merch Programs into Strategic Infrastructure.” In this conversation, hosts Steven Baumgaertner and Jeff Solomon welcome Caleb Gilbertson, CEO of Imprint Engine, and Colin Loughran, Global CRO, to explore […]
