Christmas Party 2025

Our 2025 Christmas Party is behind us, and it impressively showed how strong our team truly is. The evening was more than the close of a year. It made visible how deeply trust, responsibility, and community shape our everyday work — and how tangible these values become when people come together. The Mary Jane Space […]
We’re Going Full Throttle This Holiday Season!

As Christmas approaches, our warehouse team is performing at its peak! During our Power Saturdays and with the combined efforts of all colleagues, we’re tackling, sorting, packing, and shipping – all at an impressive pace and with incredible team spirit. Whether it’s holiday campaigns, special orders, or large-scale shipping projects – our warehouse team proves […]
Shaping the Future of Promo – How ASI Connects an Industry

The newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on November 23 and features one of the most influential voices in the promotional products world: Timothy M. Andrews, President & CEO of the Advertising Specialty Institute (ASI). Hosted by Steven Baumgaertner (Cybergroup, Germany) and Jeff Solomon (Branded Merch Network, USA), the episode […]
25 Years at cyber-Wear

In November 2000 – a quarter of a century ago – Tanja began her journey at cyber-Wear. Back then, there were no smartphones or social media, Google was only two years old, and most people still dialed into the internet with a noisy modem. Since then, the world – and our company – has changed […]
MoPA Wins the German Excellence Award 2026

cyber-Wear honored once again – this time for outstanding service innovation! We are delighted to announce that our project MoPA – Museum of Promotional Articles – is among the winners of the German Excellence Award 2026 in the category Service Processes & Solutions. This award recognizes projects that redefine standards – and that’s exactly what […]
From Garage to Global Brands – The Journey of Torsten Jansson and New Wave Group

In the upcoming episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, we’re heading north to Sweden to meet one of Europe’s most remarkable entrepreneurs: Torsten Jansson, Founder and CEO of New Wave Group. Under the title “Building the Long Game – Inside New Wave Group with Torsten Jansson”, hosts Steven Baumgaertner (Cybergroup, Germany) and Jeff […]
Haptical Pulse of Creativity

Brilliant news from our Creative Lab: we’ve been honored with the German Marketing Award 2025 — twice over! MoPA – Museum of Promotional Articles and The Hapticologist – The Center of Seven Senses impressed the jury and prevailed against 164 agencies and 215 submissions. Two projects, two visions, one shared idea: design as the language […]
Service that inspires – and creates real added value

What began as an idea is now a key pillar of our success story: the cyber-Wear Service Center Team. Since the beginning of 2024, managers Melita Trifan, Patrick Mendel, and Steven Paprotny have ensured that service for us doesn’t just mean support – it means enthusiasm. Personal. Solution-oriented. And with real added value for our […]
CW 2030 – DREAMS 2030: cyber-Wear sets a powerful signal for the future

With its visionary event “CW 2030 – DREAMS 2030”, held on October 14, 2025, cyber-Wear sent out a clear message of growth and unity. All employees gathered at the company’s headquarters in Mannheim to look ahead together at the next stages of development and future goals. What began in 1994 as a small idea in […]
New BRANDED WOR(L)DS Episode with John Bruellman

The next episode of BRANDED WOR(L)DS – A Transatlantic Dialogue takes us into the world of leadership, culture, and purpose — with a company that quite literally helps brands stand tall: Showdown Displays. Under the title “Leading by Example – How Showdown Displays Builds Culture, Purpose, and Global Impact”, hosts Steven Baumgärtner (Cybergroup, Germany) and […]