Branded Wor(l)ds: New Episode with Jason Lucash
The latest episode of our podcast was originally scheduled for release on July 27. But with summer holidays in full swing, we decided to push it back by a week. On Sunday, it finally went live: August 3 at 09:00 CET. Our guest: Jason Lucash, CEO of RUPT, serial entrepreneur, and one of the most […]
Small gesture, big impact
When the train isn’t running, good ideas are key. For our client Deutsche Bahn, we implemented a high-visibility campaign that not only made everyday life easier for commuters but also sent a strong message of appreciation. With the Commuter Edition Survival Kit, Deutsche Bahn thanked 4,500 passengers in July for their patience during replacement bus […]
We continue to grow – with heart, structure, and vision
Standing still is not an option. Our team is expanding – and with it, our ambitions. In the past six months alone, we’ve welcomed nine new colleagues. Together, we’re reshaping the future of cyber-Wear: with clear structures, fresh impulses, and a strong team spirit. Since July 2025, Janine has been supporting CEO Steven Baumgaertner as […]
CYBI conquers our universe
What began as a creative idea for our trade fair appearance at PSI 2022 has since become so much more. CYBI, our little alien with big googly eyes, a fluffy belly, and an extra dose of charm, has grown into a true character – and a symbol of our brand world. Originally designed to bring […]
Arrive. Get started. Inspire.
Exciting, open, and warm – that’s how Patrick describes his first day at cyber-Wear. He recently joined our service team and, with his experience in logistics management, brings a breath of fresh air, new perspectives, and above all, a true service mindset. A new job, a new team, many new impressions – the first day […]
Global Partners. Shared Values. New Standards.
When visions go beyond borders, real change begins. In the latest episode of Branded Wor(l)ds, two industry leaders come together who truly embody this mindset: Rob Watson, CEO of Vantage Apparel (USA), and John Lynch, CEO of Lynka (Poland), discuss their transatlantic partnership – and how they’re setting new standards in the world of decorated […]
Steven Joins the Jury of the PSI Academy Awards 2025
Let’s shape the future – together. Yes, he did it again!Steven is part of the newly appointed jury for the PSI Academy Awards 2025, bringing a wealth of experience, curiosity, and a forward-thinking spirit to the table. For nearly 30 years, he has lived and breathed PSI — from his first steps as a visitor […]
Branded Wor(l)ds enters the next round
Branding today needs more than just good communication. It requires a clear stance, real expertise, and international collaboration. That’s exactly what Branded Wor(l)ds delivers – the transatlantic podcast for anyone committed to building future-ready brands. Each month, U.S. branding expert Jeff Solomon and Europe’s sustainability voice Steven Baumgärtner speak with inspiring guests about the ideas […]
Successfully certified and ready for more
In 2025, our drive is once again confirmed: cyber-Wear stands for quality, sustainability and continuous improvement. We have successfully passed the TÜV Süd audit, once again demonstrating our strong performance across all key areas of the company. This year, the focus was on the recertification of our environmental management system according to ISO 14001. The […]
Two New Talents Join Our Design Team
While many are turning to artificial intelligence, we’re investing in real creativity. Our design team is growing—and that’s no coincidence. At cyber-Wear, we believe that great design is more than just algorithms and templates. It requires personality, diversity, and a deep understanding of brands. That’s why we’re expanding our team, not downsizing it. Welcome Mahboubeh […]