Now Every Vote Counts for the People’s Choice Stevie® Award
Two projects from Cybergroup International have won Gold at the German Stevie® Awards 2025: The Hapticologist and MoPA. A double success that makes creativity, courage, and team spirit visible. But the most exciting part is still ahead: Alongside the jury awards, we now have the chance to win the People’s Choice Stevie® Award – and […]
Iconic Award: Two Visionary Projects, a Double Triumph
We couldn’t be prouder: at this year’s Iconic Award we scored a double win – setting an exclamation mark for the future of our industry. Our MoPA – Museum of Promotional Articles and The Hapticologist at OMR show how bold ideas and radical rethinking can redefine an entire industry. MoPA is not a museum in […]
The Hapticologist Nominated for the PSI Academy Award
With The Hapticologist, we have been nominated for the PSI Academy Award 2026. Following the win of the Golden Stevie® Award and the Iconic Award, our visionary project now joins the ranks of the industry’s most exciting initiatives – once again proving how essential creative concepts are for the future of the promotional products world. […]
A Transatlantic Dialogue on Branding
The new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on Sunday, August 31, 2025, at 09:00 CET. In this edition, hosts Steven Baumgaertner and Jeff Solomon welcome Heather Smartt, Global Head of Goldstar, for an in-depth conversation about what happens when simplicity becomes a strategy and empathy becomes brand power. Goldstar has built its […]
Competitive Advantage through Promotional Products?
While many marketing budgets flow into digital channels, campaigns or AI-based tools, one classic is often overlooked: the promotional product.Steven Baumgaertner | 19.08.2025The underestimated economic factor While many marketing budgets flow into digital channels, campaigns or AI-based tools, one classic is often overlooked: the promotional product. Yet it is not just a giveaway – but […]
Welcome to the Berkeley Lounge
Where Style Meets Purpose: From now on, our headquarters has a new place to be: the Berkeley Lounge. A space that not only looks different, but feels different – from the very first step. Clean lines, premium materials, and the warm touch of Scandinavian design come together to create a place that both inspires and […]
All our trainees are staying on the team!
We’re celebrating a very special moment. All of our trainees have successfully completed their apprenticeships – and we’re thrilled that they’ll all be continuing with us as full-time colleagues. Congratulations to Anna, Morena and Esma. Three different paths, three strong personalities, one shared goal – achieved with flying colors. Anna trained as a Management Assistant […]
Podcast with IPPAG: “Global Cooperation, Local Impact” – New episode out
In the newest episode of BRANDED WOR(L)DS – A Transatlantic Dialogue, we explore the quiet power of cooperation with Florence Mosnier and Andre Noordwijk from IPPAG, a global alliance redefining what partnership can look like in the branded merchandise industry. Rather than chasing scale for its own sake, IPPAG champions a cooperative model grounded in […]
Make an impression. Cut emissions.
Why wait until the New Year to get started? Those who want to be ahead of the game position their brand as early as the Christmas season. With our award-winning 2-in-1 innovation – a monthly calendar with an integrated Advent calendar – you’ll make an impact before others have even thought about it. The clever […]
A podcast that’s already making waves after just five episodes
Every second Sunday, it’s time again — a brand-new episode of Branded Wor(l)ds drops, and if you haven’t tuned in yet, now’s the moment. After just five episodes, our transatlantic podcast has already attracted hundreds of Spotify followers and a perfect 5.0 rating from our listeners. Branded Wor(l)ds is more than a podcast. It’s a […]