Designing a Better World with Every Print
Purpose is no longer a buzzword. It is the foundation of business that truly matters. On September 28 a new episode of BRANDED WOR(L)DS A Transatlantic Dialogue drops and it is all about transforming good intentions into lasting impact. Our guest is Patrick Bardsley, co-founder and CEO of Spectrum Designs Foundation. What began as a […]
Fresh Momentum for Our Team
In the past quarter, we had the pleasure of expanding our team once again and are excited to welcome several new colleagues who bring their expertise and passion to cyber-Wear. With Ilyas, our design team gains a creative all-rounder. Thanks to his many years as a freelancer for agencies, SMEs, and the event industry, as […]
Fivefold Success for The Hapticologist and MoPA
Innovative industry projects win Stevie® Award and Iconic Award: What a year for cyber-Wear! With its flagship projects The Hapticologist and MoPA, the company is celebrating multiple international achievements. Both concepts were honored with the Gold Stevie® Award 2025, received the prestigious Iconic Award, and were also nominated for the PSI Academy Award 2026. The […]
Branded Wor(l)ds – A Transatlantic Dialogue with Skylar Steudter
On September 14, 2025, the latest episode of Branded Wor(l)ds – A Transatlantic Dialogue will be released, featuring Skylar Steudter, LinkedIn specialist, entrepreneur, and storyteller. At just 18 years old, Skylar made the life-changing decision to leave Germany for the United States. Since then, he has built a career that bridges cultures and continents – […]
Hapticologist and MoPA win the 2025 Golden Stevie® Award
What a success! Two of our passion projects have won Gold at the German Stevie® Awards 2025. The Hapticologist and MoPA show how powerful bold ideas, creative energy, and passion can be in moving an entire industry. The Hapticologist thrilled and inspired the jury:“A really cool concept, appealing and executed with great attention to detail. […]
Now Every Vote Counts for the People’s Choice Stevie® Award
Two projects from Cybergroup International have won Gold at the German Stevie® Awards 2025: The Hapticologist and MoPA. A double success that makes creativity, courage, and team spirit visible. But the most exciting part is still ahead: Alongside the jury awards, we now have the chance to win the People’s Choice Stevie® Award – and […]
Iconic Award: Two Visionary Projects, a Double Triumph
We couldn’t be prouder: at this year’s Iconic Award we scored a double win – setting an exclamation mark for the future of our industry. Our MoPA – Museum of Promotional Articles and The Hapticologist at OMR show how bold ideas and radical rethinking can redefine an entire industry. MoPA is not a museum in […]
The Hapticologist Nominated for the PSI Academy Award
With The Hapticologist, we have been nominated for the PSI Academy Award 2026. Following the win of the Golden Stevie® Award and the Iconic Award, our visionary project now joins the ranks of the industry’s most exciting initiatives – once again proving how essential creative concepts are for the future of the promotional products world. […]
A Transatlantic Dialogue on Branding
The new episode of BRANDED WOR(L)DS – A Transatlantic Dialogue goes live on Sunday, August 31, 2025, at 09:00 CET. In this edition, hosts Steven Baumgaertner and Jeff Solomon welcome Heather Smartt, Global Head of Goldstar, for an in-depth conversation about what happens when simplicity becomes a strategy and empathy becomes brand power. Goldstar has built its […]
Competitive Advantage through Promotional Products?
While many marketing budgets flow into digital channels, campaigns or AI-based tools, one classic is often overlooked: the promotional product.Steven Baumgaertner | 19.08.2025The underestimated economic factor While many marketing budgets flow into digital channels, campaigns or AI-based tools, one classic is often overlooked: the promotional product. Yet it is not just a giveaway – but […]
